Client Success Stories
Maria Marc
The Ontological Leader Podcast
Ros Cardinal is the embodiment of wisdom and fearless feminine leadership! In her quest for changing the current women leadership narrative, she strokes deep into the heart of what it takes to be a powerful feminine leader. When women are strong they are often classified as bossy and come across as unpleasant. Ros has found a way to shift this perception, by showing women how to stand in their own authentic light, without having to be someone else.
Sandra Oliver Corso
Visionary Business Coach
I loved Rosalind's Women's Leadership Archetypes Quiz! I think the results were spot on! I also enjoyed the information on Shadow Archetypes, and could definitely identify some of my weaker moments in them! I'm looking forward to learning even more!
Fiona Marshall
Founder of Insight 2 Wellbeing
As soon as I read the information on the Women’s Leader Archetypes Pilot Accreditation program I knew I wanted to be involved. Especially when it honed in on the women’s salons – the idea of running retreats and workshops really sparked something in me as that’s something really meaningful and purposeful that I’ve wanted to do. The fact that it’s an accredited program that I could interconnect with the work I already do in life coaching made me jump in.
Jess Rosen
Business owner
The archetype model and quiz were very helpful in identifying my strengths. I like that it provides an explanation of each archetype's qualities and how they those qualities present themselves. Overall, I found it to be an effective tool for gaining a better understanding of what qualities I want to develop so I can be a more effective leader and business owner.
Georgie Heart
Georgie Heart Media and The Power of Presence Academy
Ros really helped me see that I had magnetic and powerful leadership qualities, I was just using them in the way I thought was the right way. She helped me come back into my feminine and she wasn’t all soft and floaty. I can wear pink now, without feeling really girly. She helped me embody that feminine, in a powerful and magnetic way, so now I can step into the world and share my message as well as working out what problems my clients have and how I can help them solve their own problems, without telling them what to do.
Jennifer Wittwer
International Consultant, UN Women
I found the archetypes descriptions a creative and interesting approach to defining leadership types, especially for women looking to define themselves as unique. I am equal parts Sovereign and Warrior, and while there were some similarities, both types applied in equal measures to my personality, the way I approach my work, and how I define success. This process has caused me to think about how I promote myself, my talents and my unique offer.
Meet Your Coach
Hi, I'm Ros Cardinal.
I wear many hats these days—I'm a facilitator, a leadership coach, a speaker, and so much more. What gets me out of bed every morning? It's the chance to dive into a lively workshop or coaching session, challenging people to stretch their boundaries. I'm not just here to talk; I'm here to spark transformation.
Over the years, I've gathered a toolkit filled with all sorts of certifications, licenses, and accreditations. To name a few, I'm versed in everything from emotional intelligence testing, personality instruments, human behavior, human instincts, organizational culture, and neuroscience to Lencioni's 5 Dysfunctions of a Team. But beyond all the paper, what truly excites me is translating all this knowledge into engaging, impactful initiatives that really transform organizations.
This is where The Women's Leader Archetypes™ comes in.
Honestly, it all started with a burning question I had back in 2016: How do men and women lead differently? You see, this wasn't just idle curiosity. I wanted to dig deep and find some meaningful answers. And so I rolled up my sleeves and got to work. After countless hours of research, the Women's Leader Archetypes (WLA) model was born, along with its assessment tool. But before launching anything, it needed a test drive. Enter 538 trailblazing women leaders from all around the world. They became my co-pilots, taking the assessment and sharing their insights through follow-up surveys and candid interviews. Trust me, their wisdom was pure gold!
Inspired by what I learned from these amazing women, I went back to the drawing board to fine-tune the WLA assessment. I wasn’t just going to launch something untested; it had to be right. And in 2018, it was finally ready for its big debut. Since then, over 10,000 women have now completed the assessment! This has allowed us to dive even deeper, setting benchmarks and fueling ongoing research that keeps making the WLA better and more relevant.