About Programs and Resources My Library Blog WLA Free Resources

What's New On The Blog

Why Women Coaches Struggle with Visibility (And How to Step Into Your Power) coaching women visibility women's leader archetypes May 20, 2025

There’s a moment every woman coach faces—the quiet but undeniable pull to step into the spotlight. Not out of ego, but because her voice, her story, her work matters. And yet, that moment is often accompanied by another feeling: hesitation.

Why does it feel so hard to be seen?

For many women in co...

Continue Reading...

Categories

All Categories autonomy book recommendations boundaries celebration christmas coaching women control freak dreams empathy empowered archetypes entrepreneur goals hermit archetype lone wolf archetype manifesto martyr archetype overcoming perfectionism overwhelm people pleasing perfectionism personal branding rapport self care shadow archetypes sovereign archetype sovereign woman soveriegn archetype tribe builder archetype tyrant archetype visibility warrior archetype wise woman archetype women leaders women's leader archetypes
Author

Rosalind Cardinal

Creator of the Women's Leader Archetypes

Ros’ expertise spans strategic planning, leadership development, organisational culture, change management, emotional intelligence, and employee engagement. She is a multi-award winning leadership mentor and coach. Ros continues her commitment to growing empowered female leaders, with the development of her Women’s Leader Archetypes assessment and Sovereign Women® model. The assessment has been taken by over 10000 women globally and is being described by women leaders as life changing. In 2022, Ros travelled to Washington DC to collect a World of Difference Award from The International Alliance for Women for this work.